Chicago Maverick Market Research

Turning Market Research into Strategic Growth

Maverick Market Research (MMR) delivers custom B2B and B2C insights that help businesses uncover opportunities, de-risk decisions, and stay ahead of the curve. From golf and fintech to retail and beyond, we turn data into clarity and clarity into action.

Our Services

Strategic Market Research & Customer Insights

Strategic Market Research & Customer Insights

Uncover what your customers truly value.

We deliver custom B2B and B2C research to help you better understand your customers, segments, and markets. From Voice of Customer (VoC) programs and persona development to brand perception and loyalty studies, our insights drive smarter decisions and lasting customer connections.

Competitive Intelligence & Market Landscape Analysis

Competitive Intelligence & Market Landscape Analysis

See the full playing field then outmaneuver it.

We help you monitor emerging competitors, benchmark positioning, and identify whitespace opportunities. Our analysis includes market sizing, product comparisons, pricing strategies, and emerging trends giving you the intel to lead, not follow.

Go-to-Market & Growth Strategy Support

Go-to-Market & Growth Strategy Support

Make your next move with clarity and confidence.

Whether you're launching a new product, entering a new market, or preparing for investment, we help you validate ideas, reduce risk, and build strategic plans rooted in research. We tailor our approach to your goals turning research into real world results.

Who We Are & What Drives Us

At Maverick Market Research, we’re driven by a belief that better insights lead to better decisions. Founded by Mike Jarmus, a seasoned strategist with over 15 years of experience guiding executive teams across fintech, retail, healthcare, and the golf industry, MMR brings deep expertise in market research, customer insights, and competitive intelligence. We love what we do because uncovering patterns, challenging assumptions, and helping leaders move forward with confidence isn’t just our job, it’s our passion. This work fuels us, and it’s why our clients trust us to bring clarity when it matters most.

Mike Jarmus

Contact Us

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